Secret Manhattan Apartment Bargains

So location is paramount to most folks moving to Manhattan, and I tend to specialize in some of the most expensive areas.

But there are good values, hiding in plain sight, in convenient locations most newcomers overlook.

I will just keep to one neighborhood per post, but there are a number.

MID-TOWN EAST!

Turtle Bay, Beekman, Sutton Place, Tudor City offer some of the best deals in NYC. Thse areas are within walking distance of the United Nations, but for some reason people moving to Manhattan overlook the excellent value.

If you are looking for a no fee apartment, or a doorman is a priority, or you like post war buildings with amenities, you owe it to yourself to consider this area.

While the main avenues may not feel especially residential, the side streets are inviting. East 49th is one of my favorite streets, it is leafy and quiet, and has a perfect mix of small shops and restaurants. There is a newsstand, dry cleaner, two salons, a bike shop, and appealing restaurants, right alongside a very appealing mix of housing.

Buildings here tend to offer more space and amenities that any other area between Houston and 96th street. There are large, elegant buildings with some true bargains. If having laundry in your building is a priority, and you have a tight budget, Midtown East may be the answer. I am always happy when clients want to look here, many apartments here are a happy surprise.

Are you looking for a “flex”? Roomies looking to cut costs sometimes are seeking apartments they can divide with a wall. Most downtown apartments are really not suited to this set-up, but the post war mid-rises of Midtown East are another story. I try to keep my eye out for apartments that may already have the flex wall up, to save my clients time and expense.

Tudor City is one of the area’s best kept secrets. If your heart is set on a doorman/elevator studio south of 2K, you may find what you need. Buildings in this enclave are known for having spectacular pre-war windows, and if you are lucky river views. Keep in mind Tudor City is all co-op which can mean a slower application process, and some additional labor and expense.

As for culture and dining, midtown east may surprise you. The area is especially cosmopolitan with people visiting from all over the globe. Bloomingdales and the shops of the East 50’s are a quick walk, and all the fun of the East Village is nearby as well. If you like to drive to the Hamptons, having the Midtown Tunnel makes it easier.

If you are not finding what you need in Midtown West, or the Village, consider Midtown East. People who live here love the value and location.

Moving to NYC? Work with an agent you can trust. Email Suzanne, sgoldklang@corcoran.com.

Fake Ads for New York City Apartments: Bait and Switch

So what is the most frustrating thing about apartment hunting in NYC?

Fake ads!

They give renters unrealistic expectations, and can lead you down a time-wasting rabbit hole.

Very simply, some agents find it more efficient to make up ads for apartments that don’t exist to lure you in. Once they have you baited, it is time for the switch.

As an agent, dealing with other agents fake ads is frankly my least favorite part of the job. We have a database of almost every apartment in NYC, and if I am spending energy trying to figure out the history of a fake ad, that’s time I could have used making calls to find you real options.

Fake ads also start popping up when you are looking for something that is either very rare or does not exist. When you have a tight budget in popular locations, fake ads are all of a sudden everywhere.

People don’t really do fake ads for 6 thousand dollar one bedrooms, because there are plenty of real ones. But 1800 no fee studios in swanky neighborhoods? 2500 two bedrooms with huge living rooms near NYU?

That is when the fakes start popping up.

This is where honest communication between agent and client is key. If you really need a bigger place than your budget allows, discuss more affordable neighborhoods, or perhaps switching from elevators to walk-ups.

Unfortunately instead of making hard decisions about priorities and compromises, some clients jump on the web and start showering you with phony listings. It’s hard to blame them, but it rarely moves things in the right direction. I also like to keep things positive, and having to explain that there are a lot of fake ads, makes me feel like a Bachelor contestant dissing her housemates.

There are websites that are reasonable to use in other cities, but in NYC are fake ad breeding grounds. Realtor.com, Apartments.com, to name a few. I get a big chunk of my business from Rent Hop, but there are also a lot of stale ads there too.

Localize boasts all their ads are honest, last week the featured property in the facebook ad was a 3 bedroom, 2 bath with, stunning arched windows in Tribeca for 3200 dollars. You do the math. People can advertise a magic golden unicorn in the basement, and there is little that can be done.

Some agencies actually instruct new salespeople to never delete an ad, just redirect clients to something else when they call. There is an apartment I rented in January, somebody’s fake ad for it was there months later. I wrote the agent saying please, my clients don’t need people buzzing their door to see their apartment, a month later, it was still there!

Agents will slightly change the number of an address, to try to hide what they are doing. I once got a call from a client at 7 AM, because the EXACT SAME APARTMENT she was applying for was ACROSS THE STREET BUT THIS ONE HAD A LAUNDRY ROOM! Nope, it was a jazzed up fake clone.

If you want to search I like Line City, or ask me to set up a customized drip for you in my two data bases.

The realization that some real estate ads are fake is a hard one, it’s not the better side of our industry, or humanity for that matter.

However it’s one of the most important pitfalls to avoid, especially if you are looking in a competitive category and have limited time in NYC.

#kindnesswins